What representations of masculinity are used to advertise products?
Daniel Craig representing a watch, men aspire to be him , james bond type
Monday 30 January 2012
Thursday 26 January 2012
Mad Men
Reasons for popularity ? target audience and what they might gain from watching the show ?
representations of gender? what are your observations of Don draper and the other males presented? what representations are constructed for us - use the text as evidence.
what forms Don's / other males ideology ?
would you argue there is any evidence of masculinity in crisis ?
representations of gender? what are your observations of Don draper and the other males presented? what representations are constructed for us - use the text as evidence.
what forms Don's / other males ideology ?
would you argue there is any evidence of masculinity in crisis ?
Thursday 19 January 2012
what representations of men are offered/constructed through the media ?
Fight Club (D.Fincher 1999)
Originally we are presented with characters who fall into the Conell's marginalised representation of men.
Brad Pitt's character Tyler is represented as the Hegemonic male, portraying similar characteristics like male supremacy power and authority agressive and the typical 'laddish culture'. also he represents blys theory as the pre-industrial male of 'men loosing their place in society', as Tyler says 'there is no great war or great depression what are we needed for' ? arguably they are denied the chance to fight and prove themselves as men. Also Tyler says 'we are a generation raised by women, is another women what we need ?' again this links with blys theory of the pre-industrial man, as the father would have the active role of nurturing the male child and would 'train him to be a man' in order for them to pass tests like strengh, endurance, self reliance at adolesence etc, in fight club we learn that tylers father didnt have much to with his upbringing as he talks about ringing his father and asking what to do next in his life, we can see that they werent nurtured or trained by a man or fatherly figure, so arguably fight club is a test of their masculinity ?
Originally we are presented with characters who fall into the Conell's marginalised representation of men.
Brad Pitt's character Tyler is represented as the Hegemonic male, portraying similar characteristics like male supremacy power and authority agressive and the typical 'laddish culture'. also he represents blys theory as the pre-industrial male of 'men loosing their place in society', as Tyler says 'there is no great war or great depression what are we needed for' ? arguably they are denied the chance to fight and prove themselves as men. Also Tyler says 'we are a generation raised by women, is another women what we need ?' again this links with blys theory of the pre-industrial man, as the father would have the active role of nurturing the male child and would 'train him to be a man' in order for them to pass tests like strengh, endurance, self reliance at adolesence etc, in fight club we learn that tylers father didnt have much to with his upbringing as he talks about ringing his father and asking what to do next in his life, we can see that they werent nurtured or trained by a man or fatherly figure, so arguably fight club is a test of their masculinity ?
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